Mahindra
6 logo version 5 baar badla 1948 se shuru 78 saal ka safar sabse lamba chala 1966 – 2000
69 events 29 saal me events mile
Mahindra is a brand of Indian utility-car manufacturer, which was founded in 1945 and today is one of the largest in the region companies of its segment, which was ranked in the top 20 of FortuneIndia 500. The company was named after the Indian god, Mahindra, who is considered to be the greatest ruler of the Earth. The choice of the name represents the company is powerful and confident, focused on quality and research and aiming to take the leading positions in the industry. The Mahindra visual identity history is not very rich, as the brand has only one major logo redesign, held in 2012, but still uses its original emblem alongside the new one, depending on the placement. What is Mahindra? Mahindra is the name of an Indian automaker, which was established in 1945, and for the first years of its activity was engaged in the production of steel. Today Mahindra is one of the largest and most reputable Asian car brands, which manufactures passenger cars, and SUVs, and started to develop the electric vehicles direction in the 2020s.
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Wikipedia par in saalon ka koi event nahi mila: 1949–1953, 1959–1964, 1971–1978, 1990–1998
Is daur me company me kya hua 1948 – 1966 7 events
1945
Mahindra & Mahindra was founded as a steel trading company on 2 October 1945, in Ludhiana as Mahindra & Mohammed by brothers Kailash Chandra Mahindra and Jagdish Chandra Mahindra, along with Malik Ghulam Muhammad. History
1945
It was established in 1945 as Mahindra & Mohammed and later renamed Mahindra & Mahindra.
1947
The company has built and assembled military vehicles, commencing in 1947 with the importation of the Willys Jeep that had been widely used in World War II. Military vehicles
1948
In 1948, Ghulam Mohammed decided to move to the newly formed Pakistan.The Mahindras were left with stationary and company stamp that said M&M. History
1954
Mahindra began assembling the Jeep CJ3 in 1954, and light commercial vehicles in 1965. Automobiles
1958
They collaboratively also formed Mahindra Owen at Pune in 1958, an engineering company to manufacture truck trailers, one of the first trailer manufacturer of India. Automobiles
1965
In 1965 in Pimpri, Pune, Mahindra and Mahindra Ltd formed Roplas India Ltd. as a joint venture with Rubery Owen, a Darlaston-based engineering firm, to manufacture after market fibre glass bodies for Mahindra 91, 101, and 104.5 licensed versions of Jeep CJ which included every possible configuration service vans, police bodies, off-roader and ambulance models. Automobiles
Is daur me company me kya hua 1966 – 2000 5 events
1970
Jeep was bought by American Motors Corporation in 1970; Jeeps continued to be built by Mahindra under licence from AMC and, in turn, under Chrysler after Chrysler bought AMC in 1987. Beginnings with Jeep
1979
In 1979 the licensed assembly of Peugeot diesel four-cylinder engines and transmissions began, and in 1982 a tie-up with Kia Motors to build their four-speed KMT90 transmission and transfer case was announced. Automobiles
1984
In 1984, in an early overseas expansion, Mahindra acquired Greek vehicle maker Balkania, which, until then, produced some Mahindra models under license. Acquisitions
1989
In December 1989 Mahindra launched its 4x4 offroad SUV range which consisted of licence-built versions of the Jeep CJ named Brave, Chief, and Baja. Automobiles
1999
In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat, and in 2017, Mahindra renamed it Gromax Agri Equipment Limited as part of its new brand strategy, and the models continue to be sold as Trakstar. Acquisitions
Is daur me company me kya hua 2000 – 2012 18 events
2002
Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for increased electric power in India, over 450,000 Mahindra Powerol engines and Diesel generator sets (gensets) hd its entry into gas powered genset with the launch of its first CNG/NG gensets. Industrial gensets
2003
In 2003, Ford increased its stake in the company to 72% and renamed it Ford India. Licensed production and joint ventures
2007
In 2007, M&M acquired Punjab Tractor Limited (PTL), making it the world's largest tractor manufacturer. Acquisitions
2007
In 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations. Farm equipment
2007
Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture. Automobiles
2008
In 2008, they entered the two-wheeler industry by taking over Kinetic Motors in India. Acquisitions
2008
Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. Automobiles
2008
It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-house development of a load car. Farm equipment
2008
At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small, turbocharged Diesel engine. Automobiles
2009
Subsequent to this takeover, the former PTL was merged into M&M and transformed into the Swaraj division of Mahindra & Mahindra in 2009. Acquisitions
2009
True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, selling over 15,000 units in its first six months. Automobiles
2009
In its 2009 survey of Asia's 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies. Farm equipment
2010
However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expected Mahindra's small Diesel pickups to go on sale in the United States by spring 2011, although legal complications remained, and Perez, while hopeful, admitted that arbitration could take more than a year. Mahindra in North America
2010
In April 2010, Mahindra and Renault ended its joint venture which operated from 2005 onwards, with Mahindra buying out Renault's stake. Licensed production and joint ventures
2010
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia. Mahindra in North America
2010
On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. Mahindra in North America
2011
In 2011 Mahindra acquired a majority stake of South Korea's SsangYong Motor, turning it into a subsidiary. Acquisitions
2011
Mahindra launched its relatively heavily publicized SUV, XUV500, code-named as W201 in September 2011. Automobiles
Is daur me company me kya hua 2012 – 2023 33 events
2012
A new version of the Mahindra Verito in Diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti's Dzire and Toyota Kirloskar Motor's Etios. Automobiles
2012
The company launched the CNG version of its mini truck Maxximo on 29 June 2012. Automobiles
2012
In June 2012, a mass tort lawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud. Mahindra in North America
2013
In 2013, the then president Pawan Goenka confirmed that this was after the success of Bolero and Scorpio, the company thought the ‘O’ at the end of the vehicle was lucky and it has become a tradition. Naming of vehicles
2014
In October 2014, Mahindra acquired a 51% controlling stake in Peugeot Motocycles and a 100% controlling stake in October 2019. Acquisitions
2015
In 2015, Mahindra introduced an app based intra-city cargo platform known as SMARTSHIFT, a load exchange platform for small commercial vehicles. Automobiles
2015
In December 2015, Mahindra and its affiliate Tech Mahindra, through a special purpose vehicle (SPV), agreed to buy a 76.06% stake in Italian car designer Pininfarina, for €168 million. Acquisitions
2015
On 30 July 2015, Mahindra released sketches of a new compact SUV called the TUV300 slated to be launched on 10 September 2015. Automobiles
2015
The company was expected to launch three products in 2015 (two SUVs and one CV) and an XUV500 hybrid. Automobiles
2016
In March 2016, Mahindra acquired 35% of Finland-based Sampo Rosenlew, entering the combine harvester business, subsequently increasing its stake in the company to 49.04% in December 2019. Acquisitions
2016
In January 2016 Mahindra launched a sub-compact monocoque SUV called the KUV100. Automobiles
2017
In January 2017, Mahindra and Mahindra Ltd acquired a 75.1 equity stake in Hisarlar Makina Sanayi ve Ticaret Anonym Şirketi (Hisarlar), a farm equipment company, marking its entry into Turkey and in September 2017 acquired another Turkish tractor and foundry business Erkunt Traktor Sanayii AS for ₹800 crore. Acquisitions
2017
The KUV100 received a major refresh in the form of the KUV100 NXT launched in October 2017. Automobiles
2017
In November 2017, Mahindra signed a memorandum of understanding (MOU) agreement with Belgium-based Dewulf, a supplier of a full line of potato and root crop machinery. Licensed production and joint ventures
2017
Mahindra was named ‘Manufacturing Innovator of the Year’ by Time India Awards in 2017. Awards and recognitions
2018
In 2018, Mahindra announced the merger of SMARTSHIFT with Mumbai-based logistics provider Porter. Automobiles
2018
In January 2018, Mahindra announced its foray into the sprayers business through the acquisition of a 26% equity stake in M.I.T.R.A. Acquisitions
2018
In February 2018, Mahindra acquired a minority stake of 22.9% percent in Carnot Technologies. Acquisitions
2018
In 2018, the company signed a multi-million dollar aerospace deal with Airbus Group for the manufacture and supply of metallic components. Aerospace
2018
In 2018, seven automotive plants of Mahindra & Mahindra (M&M) bagged the prestigious Japan Institute of Plant Maintenance (JIPM) award. Awards and recognitions
2018
In May 2018, Mahindra signed a share subscription agreement to acquire up to 10% share capital of Canada's IT firm Resson Aerospace Corporation. Acquisitions
2018
The first product from the new facility was launched on 2 March 2018 as the Mahindra Roxor. Mahindra in North America
2018
The company became the first Carbon Neutral plant facility in 2018. Awards and recognitions
2019
In June 2019, Mahindra purchased an 11.25% stake in Switzerland-based agro technology firm Gamaya. Acquisitions
2019
In October 2019, Mahindra entered into a joint venture with Ford by establishing Ford India in which Mahindra & Mahindra acquired a controlling 51% stake. Licensed production and joint ventures
2019
In February 2019, Mahindra launched its XUV300, a sub-4m compact monocoque SUV. Automobiles
2020
In 2020, the company launched the Sarpanch Plus range. Farm equipment
2020
In 2020, Mahindra also launched new equipment for potato planting. Farm equipment
2020
In December 2020, after Mahindra stopped funding it, SsangYong entered into receivership, de facto no longer being a Mahindra subsidiary from that point on, and de jure after November 2022, when a KG Group-led consortium completed the acquisition procedures for a controlling stake, moving SsangYong out of receivership. Acquisitions
2020
In March 2020, Mahindra further increased its stake in the company to 39%. Acquisitions
2020
On 2 October 2020, Mahindra rolled out Krish-e centers under its new ‘Farming as a Service’ business. Farm equipment
2021
In October 2021, Mahindra's FES launched a next-generation Yuvo tractor platform - a new-age advanced tractor range called the Yuvo Tech+. Farm equipment
2021
In January 2021, Mahindra ended its collaboration with Ford owing to global economic and business conditions caused by the pandemic. Licensed production and joint ventures
Is daur me company me kya hua 2021 – 2023 2 events
2021
In October 2021, Mahindra's FES launched a next-generation Yuvo tractor platform - a new-age advanced tractor range called the Yuvo Tech+. Farm equipment
2021
In January 2021, Mahindra ended its collaboration with Ford owing to global economic and business conditions caused by the pandemic. Licensed production and joint ventures
Is daur me company me kya hua 2023 – Today 6 events
2023
In December 2023, Mahindra & Mahindra acquired a 60.01% stake in Emergent Solren Private Limited, now a solar power generator subsidiary of Mahindra Holdings Limited, for ₹288.05 crore. Acquisitions
2023
In August 2023, Mahindra launched the Oja range of next-generation tractors. Farm equipment
2025
On 9 April 2025, Airbus signed a contract with Mahindra Aerostructures through which the latter will produce the main fuselage assembly of the H130 helicopter in India. Aerospace
2025
It was ranked 18th on a list of top companies in India by Fortune India 500 in 2025.
2027
The first fuselage is scheduled to be delivered to Airbus Helicopters’ facilities in Europe in March 2027. Aerospace
2027
The manufacturing is expected to begin immediately at MAPL's existing plant in Bengaluru with the first unit scheduled to be delivered in 2027. Aerospace
Saare logos ek saath
Design details
Font and color
The lettering in a custom foot rustic typeface has been a part of the Mahindra visual identity for more than 70 years, although with the latest redesign, the wordmark was completely removed from the badge of the Indian Automaker, and now the silver gradient emblem is its only element. The smooth yellowish silver is the main color of the Mahindra palette. It evokes a sense of excellence and quality, pointing to the company’s professionalism and stability. Campagna LogoTagAZ LogoBellier Automobiles Logo