Adidas
11 logo version 10 baar badla 1924 se shuru 102 saal ka safar sabse lamba chala 1950 – 1971
107 events 50 saal me events mile
The history of the Adidas brand began in the middle of the last century, in 1949, and since then the company has developed so rapidly that today it is impossible to imagine neither sports nor street fashion without models with the Adidas logo. The three diagonal stripes forming a triangle are not just a trademark, but a symbol of several generations, as well as an indicator of quality and comfort. Adidas is the brand that has created the largest number of clothing and footwear models that have become iconic. And how they did it, and how one of the most famous logos in the world was created, we will tell you below. When Adolf Dassler started making sports shoes in his mother’s laundry room in Herzogenaurach, Germany, he probably didn’t even dream that this was the start of one of the world’s largest sports brands. In 1924, his older brother Rudolf started to work with him. In the course of time, their products gained recognition. By the WWII, Adolf and Rudolf sold around 200,000 pairs of shoes annually. What is Adidas? Adidas is the name of the iconic sportswear brand, which was established in Germany in 1924. Today the company is considered to be the largest European manufacturer of sports fashion and the second-largest sportswear brand in the world. After the brothers split up in 1947, each of them founded his own company. Adolf Dassler registered Adidas AG, while Rudolf registered a company called Ruda. Although both the brothers used the same mechanism to coin the names for their companies (combined the first letters of their names and surnames), Adi’s acronym proved to be more successful, while Ruda was soon renamed Puma.
Logo timeline · kisi bhi logo par click karo
Wikipedia par in saalon ka koi event nahi mila: 1925–1934, 1937–1941, 1953–1959, 1972–1978, 1981–1986
Is daur me company me kya hua 1924 – 1931 1 event
1924
He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory").
Is daur me company me kya hua 1931 – 1938 3 events
1935
Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war. Early years: the "Gebrüder Dassler Schuhfabrik"
1936
In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. Early years: the "Gebrüder Dassler Schuhfabrik"
1936
Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics.
Is daur me company me kya hua 1938 – 1949 5 events
1942
From 1942 to 1945, at least nine forced labourers were working at both sites of the company. Early years: the "Gebrüder Dassler Schuhfabrik"
1943
In 1943, their shoe production was forced to cease operations and the company's facilities and workforce were used to manufacture anti-tank weapons. Early years: the "Gebrüder Dassler Schuhfabrik"
1945
The Dassler factory, used for the production of anti-tank weapons during World War II, was nearly destroyed in 1945 by US forces. Early years: the "Gebrüder Dassler Schuhfabrik"
1947
The brothers split up in 1947 after relations between them had broken down, with Adolf forming a company registered as Adidas AG, from Adi Dassler, on 18 August 1949, and Rudolf forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma. Split and rivalry with Puma
1948
In 1948, the first football match after World War II, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Split and rivalry with Puma
Is daur me company me kya hua 1949 – 1950 2 events
1949
In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.
1949
Adidas AG (German pronunciation: [ˈadiˌdas] ; styled as adidas since 1949) is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany.
Is daur me company me kya hua 1950 – 1971 8 events
1952
In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of €1,600. Corporate image
1952
The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as "The three stripes company".
1960
At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. Split and rivalry with Puma
1963
Adilette was the first ever pair of sandals made by Adidas, originally developed in 1963. Adilette
1967
The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Apparel
1970
The Adidas Telstar was the first ball commissioned for the World Cup in 1970. Association football
1970
Since 1970, FIFA, the world's governing body of football, has commissioned specially designed footballs for use in its own World Cup tournaments. Association football
1970
The "Pelé Pact" was the most notable event in the Dassler brothers feud, when both owners of Adidas and Puma agreed not to sign a sponsorship deal with Pelé for the 1970 FIFA World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him. Split and rivalry with Puma
Is daur me company me kya hua 1967 – 1971 4 events
1967
The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Apparel
1970
The Adidas Telstar was the first ball commissioned for the World Cup in 1970. Association football
1970
Since 1970, FIFA, the world's governing body of football, has commissioned specially designed footballs for use in its own World Cup tournaments. Association football
1970
The "Pelé Pact" was the most notable event in the Dassler brothers feud, when both owners of Adidas and Puma agreed not to sign a sponsorship deal with Pelé for the 1970 FIFA World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him. Split and rivalry with Puma
Is daur me company me kya hua 1971 – 1991 4 events
1971
The Trefoil logo was designed in 1971 and launched in 1972, just in time for the 1972 Summer Olympics held in Munich. Corporate image
1979
The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. Association football
1980
Adidas provided outfits for the Soviet Union's team in the 1980 Summer Olympics, making them one of the first global brands to enter the territory. Marketing in the Soviet Union
1987
After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.9 million), which Tapie borrowed. Tapie affair
Is daur me company me kya hua 1991 – 2002 14 events
1992
In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas. Tapie affair
1993
As CEO of Adidas, Louis-Dreyfus quadrupled revenue to €5.84 billion ($7.5 billion) from 1993 through 2000. Post-Tapie era
1993
He was also the president of Olympique de Marseille, a team Tapie had owned until 1993. Tapie affair
1994
In 1994, Addidas partnered with FIFA Youth Group, which raised funds for SOS Children's Villages, a charity for orphaned children which became Addida’s main charitable beneficiary. Post-Tapie era
1994
Robert Louis-Dreyfus, a friend of Tapie, became the new CEO of the company in 1994. Tapie affair
1997
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. Post-Tapie era
1997
This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products. Corporate image
1997
In 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris. Tapie affair
1997
Adidas was the British and Irish Lions kit supplier from 1997 to 2013. Sponsorship
1998
In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing. Post-Tapie era
2000
In 2000, he announced he would resign the following year, due to illness. Post-Tapie era
2000
In February 2000, Crédit Lyonnais sold Adidas to Louis-Dreyfus for a much higher amount of money than Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). Tapie affair
2000
From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. Gymnastics
2001
This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years. Post-Tapie era
Is daur me company me kya hua 2002 – 2022 58 events
2002
Adidas also endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002. Sponsorship
2003
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. Post-Tapie era
2004
In September 2004, English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. Post-Tapie era
2004
Launched in 2004, Impossible is Nothing is one of the company's most memorable campaigns. Marketing
2005
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Post-Tapie era
2005
On 3 May 2005, Adidas informed the public that they had sold their partner company Salomon Group for €485 million to Amer Sports of Finland. Post-Tapie era
2005
On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque. Post-Tapie era
2005
At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005. Sweatshops and labour standards
2005
In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion (US$). Post-Tapie era
2006
In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts were available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Gymnastics
2006
In April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. Post-Tapie era
2006
Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models. Cricket
2006
A few years later, Adidas launched a basketball-specific campaign – Believe in 5ive – for the 2006–2007 NBA season. Marketing
2006
This takeover was completed with a partnership in January 2006 and meant that the company had business sales closer to those of Nike in North America. Post-Tapie era
2006
The balls supplied for the 2006 World Cup, the "Teamgeist", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Association football
2006
From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association, replacing the Reebok brand after Adidas's acquisition of Reebok. Basketball
2006
Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records. Sweatshops and labour standards
2007
In 2007, Adidas announced its entry into the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States. Lacrosse
2008
In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. Cricket
2008
From 2008 until his retirement, Adidas sponsored the cricket bat used by Tendulkar. Cricket
2009
In 2009, the company introduced a new line of tennis racquets. Tennis
2009
In November 2009, World Number 4 tennis player Andy Murray was confirmed as Adidas's highest-paid star with a five-year contract reportedly worth US$24.5 million. Sponsorship
2010
The company also endorsed Kevin Garnett until he opted out of his contract in 2010. Sponsorship
2010
Gilbert Arenas was an Adidas endorser until 2010. Sponsorship
2011
In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. Post-Tapie era
2011
In 2011, Adidas is all in became the global marketing strategy slogan for Adidas. Marketing
2011
They were the official sponsors of Pune Warriors India in 2011 and 2012, however the team was banned from IPL due to payment issues. Cricket
2011
They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January 2011. Sweatshops and labour standards
2012
By the end of 2012, Adidas was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead. Recent years
2012
On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. 2012 "shackle" sneakers
2012
On 16 July 2012, War on Want organised activists in London to replace Adidas price tags in sports stores with 34p ones, a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods. Sweatshops and labour standards
2012
USA Gymnastics and Adidas sponsorship concluded at the end of 2012. Gymnastics
2013
Adidas previously collaborated with GK Elite, and since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. Gymnastics
2014
In 2014, with the launch of Pro Kabaddi League a city based franchise league in India, Kabaddi took the region by storm. Kabaddi
2014
Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. Accessories
2014
The Adidas Brazuca for the 2014 World Cup was the first World Cup ball named by the fans. Association football
2014
In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season. Sponsorship
2014
In April 2014, one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas. Sweatshops and labour standards
2015
In 2015, Adidas launched Creating the New as its strategic business plan until 2020. Marketing
2015
In 2015, the company signed Ranveer Singh a Bollywood actor as a brand ambassador to the company's products. Marketing in India
2015
In August 2015, Adidas acquired fitness technology firm Runtastic for approximately $240 million. Recent years
2015
In 2015, they tied up with Mumbai-based franchise U Mumba. Kabaddi
2015
In January 2015, Adidas launched the footwear industry's first reservation mobile app. Recent years
2015
In August 2015, James Harden left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million. Sponsorship
2016
In 2016, Adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade". IP protection
2016
Adidas launched two new colour ways of the NMD R1 and one new colour way of the NMD XR1 in September 2016. Running
2016
Adidas named the official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to "The Beautiful Game" in English. Association football
2016
Adidas was replaced by Nike as the official uniform supplier of the league after the 2016–17 season. Basketball
2016
In November 2016, Adidas teased a sneaker made from ocean plastic. Running
2017
Adidas provided uniforms for the National Hockey League from the 2017–18 season until the 2023–24 season. Ice hockey
2017
In ice hockey, Adidas signed an agreement with National Hockey League (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the 2017–18 season, and lasting through the 2023–24 season. Sponsorship
2017
Adidas executive James Gatto was indicted in the 2017 NCAA Division I men's basketball corruption scandal. NCAA corruption scandal
2017
It originated in the early 1990s and was relaunched in 2017. Running
2017
However, in 2017, Virat Kohli was removed as the brand ambassador of the company. Marketing in India
2018
In 2018, Adidas promoted a line of Soviet themed items. Soviet themed items, and advertising
2019
In July 2019, Adidas and Arsenal agreed to a five-year kit deal, beginning with the 2019–20 Premier League season. Sponsorship
2020
In June 2020, the head of global human resources at Adidas, Karen Parkin, voluntarily stepped down after several Black employees raised concerns about her failure to address racism and discrimination in the workplace. Racial diversity controversy
2021
In February 2021, Adidas banned fur from their products, responding to pressure from animal welfare groups. Recent years
Is daur me company me kya hua 2005 – 2021 53 events
2005
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Post-Tapie era
2005
On 3 May 2005, Adidas informed the public that they had sold their partner company Salomon Group for €485 million to Amer Sports of Finland. Post-Tapie era
2005
On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque. Post-Tapie era
2005
At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005. Sweatshops and labour standards
2005
In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion (US$). Post-Tapie era
2006
In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts were available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Gymnastics
2006
In April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. Post-Tapie era
2006
Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models. Cricket
2006
A few years later, Adidas launched a basketball-specific campaign – Believe in 5ive – for the 2006–2007 NBA season. Marketing
2006
This takeover was completed with a partnership in January 2006 and meant that the company had business sales closer to those of Nike in North America. Post-Tapie era
2006
The balls supplied for the 2006 World Cup, the "Teamgeist", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Association football
2006
From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association, replacing the Reebok brand after Adidas's acquisition of Reebok. Basketball
2006
Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records. Sweatshops and labour standards
2007
In 2007, Adidas announced its entry into the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States. Lacrosse
2008
In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. Cricket
2008
From 2008 until his retirement, Adidas sponsored the cricket bat used by Tendulkar. Cricket
2009
In 2009, the company introduced a new line of tennis racquets. Tennis
2009
In November 2009, World Number 4 tennis player Andy Murray was confirmed as Adidas's highest-paid star with a five-year contract reportedly worth US$24.5 million. Sponsorship
2010
The company also endorsed Kevin Garnett until he opted out of his contract in 2010. Sponsorship
2010
Gilbert Arenas was an Adidas endorser until 2010. Sponsorship
2011
In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. Post-Tapie era
2011
In 2011, Adidas is all in became the global marketing strategy slogan for Adidas. Marketing
2011
They were the official sponsors of Pune Warriors India in 2011 and 2012, however the team was banned from IPL due to payment issues. Cricket
2011
They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January 2011. Sweatshops and labour standards
2012
By the end of 2012, Adidas was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead. Recent years
2012
On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. 2012 "shackle" sneakers
2012
On 16 July 2012, War on Want organised activists in London to replace Adidas price tags in sports stores with 34p ones, a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods. Sweatshops and labour standards
2012
USA Gymnastics and Adidas sponsorship concluded at the end of 2012. Gymnastics
2013
Adidas previously collaborated with GK Elite, and since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. Gymnastics
2014
In 2014, with the launch of Pro Kabaddi League a city based franchise league in India, Kabaddi took the region by storm. Kabaddi
2014
Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. Accessories
2014
The Adidas Brazuca for the 2014 World Cup was the first World Cup ball named by the fans. Association football
2014
In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season. Sponsorship
2014
In April 2014, one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas. Sweatshops and labour standards
2015
In 2015, Adidas launched Creating the New as its strategic business plan until 2020. Marketing
2015
In 2015, the company signed Ranveer Singh a Bollywood actor as a brand ambassador to the company's products. Marketing in India
2015
In August 2015, Adidas acquired fitness technology firm Runtastic for approximately $240 million. Recent years
2015
In 2015, they tied up with Mumbai-based franchise U Mumba. Kabaddi
2015
In January 2015, Adidas launched the footwear industry's first reservation mobile app. Recent years
2015
In August 2015, James Harden left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million. Sponsorship
2016
In 2016, Adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade". IP protection
2016
Adidas launched two new colour ways of the NMD R1 and one new colour way of the NMD XR1 in September 2016. Running
2016
Adidas named the official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to "The Beautiful Game" in English. Association football
2016
Adidas was replaced by Nike as the official uniform supplier of the league after the 2016–17 season. Basketball
2016
In November 2016, Adidas teased a sneaker made from ocean plastic. Running
2017
Adidas provided uniforms for the National Hockey League from the 2017–18 season until the 2023–24 season. Ice hockey
2017
In ice hockey, Adidas signed an agreement with National Hockey League (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the 2017–18 season, and lasting through the 2023–24 season. Sponsorship
2017
Adidas executive James Gatto was indicted in the 2017 NCAA Division I men's basketball corruption scandal. NCAA corruption scandal
2017
It originated in the early 1990s and was relaunched in 2017. Running
2017
However, in 2017, Virat Kohli was removed as the brand ambassador of the company. Marketing in India
2018
In 2018, Adidas promoted a line of Soviet themed items. Soviet themed items, and advertising
2019
In July 2019, Adidas and Arsenal agreed to a five-year kit deal, beginning with the 2019–20 Premier League season. Sponsorship
2020
In June 2020, the head of global human resources at Adidas, Karen Parkin, voluntarily stepped down after several Black employees raised concerns about her failure to address racism and discrimination in the workplace. Racial diversity controversy
Is daur me company me kya hua 2022 – Today 12 events
2022
In 2022, researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Adidas shirts. Sweatshops and labour standards
2022
In 2022, for the 14th time in a row, Adidas created the 2022 World Cup ball, Al Rihla. Association football
2022
In August 2022, the company announced that CEO Kasper Rørsted would step down in 2023. Recent years
2022
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises up till 2022, a selection of domestic teams and national referees. Sponsorship
2023
In 2023 Adidas sponsored Indian national cricket team as a Sportswear for men's and women's. Cricket
2024
In 2024, Kanye "Ye" West made Antisemitic remarks, including glorifying Hitler, while working to increase Adidas sales. Racial diversity controversy
2024
Adidas's revenue for 2024 was listed at €23 billion.
2024
In July 2024, Adidas withdrew and apologized for their advertising campaign starring Bella Hadid for the SL 72 which was originally created for the 1972 Munich Olympics where the massacre of 11 Israeli athletes took place. SL 72 sneaker advertising campaign
2025
In 2025, they collaborated with britpop band Oasis for a collection called 'Original Forever' which commemorated the band's legacy with the brand since the 90s. Collaborations
2025
In January 2025, it was announced that Formula One team Mercedes entered a multi-year partnership with Adidas. Formula One
2025
In August 2025, Adidas and Liverpool agreed to a ten-year kit deal, beginning with the 2025–26 Premier League season. Sponsorship
2026
The first two record-eligible sub-two-hour marathon runners, Sabastian Sawe and Yomif Kejelcha, both wore the Adizero Adios Pro Evo 3 in their record-breaking 2026 London Marathon. Running
Saare logos ek saath
Design details
Old logo (Three stripes)
How come that the three stripes that have been the core of the Adidas logo for about 70 years made their first appearance on products made by another company? Back in the 1940’s, Finnish company named Karhu Sports manufactured footwear embellished with three stripes. Adolf Dassler liked the design and the way it looked on the sides of the shoes so much that he decided to buy it. As Karhu Sports was experiencing financial problems due to WWII, its owner eventually agreed to sell the trademark to the emblem for an equivalent of €1,600 and two bottles of whiskey. Now, Adolf Dassler started to put the three stripes on sides of the footwear produced by his company. The logo debuted on Adidas footwear in 1952, following the 1952 Summer Olympics. Dassler himself felt absolutely in love with the emblem and even referred to his firm as “The three stripes company.” Who designed the Adidas logo? T…
Trefoil symbol
In 1971, in advance of the Olympic Games in Munich, the company unveiled the so-called Trefoil. It combined the iconic three stripes with three shapes resembling leaves. The word “adidas,” in a slightly different type, was placed below. One of the reasons why the brand would want to modify the old Adidas logo was that the company was trying to accentuate the fact how much it had grown since Adolf Dassler established it in 1948. However, the brand hasn’t got rid of the original logo altogether – it’s still used on some items. For instance, the Trefoil emblem is used on the Originals range of clothing and trainers; it can be seen on such items as the California t-shirt and Pharrell Williams Tennis Hu trainers.
Mountain emblem
By the end of the 1980s, the company was looking for ways of updating its brand identity. That was a challenge, though, as the emblem was to stay instantly identifiable and preserve an apparent connection to its iconic Trefoil predecessor. This could have been the reason why as much as seven years passed between the moment when the logo was designed (1990) and when it was unveiled (1997). Now, the three bars were positioned vertically then turned 30 degrees, which created a mountain shape. The mountain concept was used as the embodiment of the determination an athlete has, his focus and goal-oriented mentality. In this way, the company was trying to imply that the equipment bearing the mountain logo was designed to help a person achieve his high goals. Taking into consideration the Adidas meaning cited above, it was only natural that the emblem was initially used as a sport logo, i. e. …
Horizontal stripes
In the course of time, the need for a new logo became obvious. And again, a simple repositioning of the iconic stripes created an entirely new impression. This time, the black stripes were placed horizontally. Their length was modified, too: the lower line was the longest, the one at the top was the shortest (about one-third of the longest line), while the second stripe was twice as long as the shortest one. The stripe design was placed next to the wordmark insignia, which apparently remained unchanged.
Other versions
Today, the company uses more than one emblem, so the logo shirt is bearing depends on the range it belongs to. For instance, the Adidas Style Essentials range, which deals with the fashion market, typically uses the logo where the signature three stripes are placed inside a circle shape. Also, in advance of the 2008 Olympics, the company unveiled a new logo, a combination of the Trefoil symbol and the Olympic torch.
Who created the logo?
Although the company hasn’t revealed the names of all the team members, we do know that at the time the Three Bars Adidas logo was being developed, the Global Creative Director at Adidas was Peter Moore, one of the most influential names in the athletic footwear industry. He had a strong influence on the concept. Moore’s experience in sportswear exceeds thirty years. He became the first global creative director at Nike and was among those who helped the brand achieve its current role. After developing the first Air Jordan concept in the mid-1980’s with his colleague Rob Strasser, he left the company to co-found a sports marketing company Sports Inc. based in Portland. Also, his partnership with Rob Strasser resulted in creating Adidas America Inc. in Portland, where Moore became the Worldwide Creative Director.
